Navigating Greenwashing: Policies, Pitfalls, and Prevention

Greenwashing - we know it exists but recognising greenwashing in practice, often in very sophisticated campaigns, makes it challenging for any company to navigate the jungle of false environmental claims.

The Competition and Markets Authority (CMA) in the UK and the EU are now starting to impose direct penalties for misleading claims. For those short on time, having the time to work out whether you are a victim of greenwashing or how to protect yourself from accusations of making false claims, often leading to ‘hushing’ any good work that is taking place.

Join us for this webinar with experts in this field from Whitehouse Communications.

💡What is Greenwashing, how prevalent is istiand how to recognise it

💡What on-going policy efforts are there in the EU and the UK to tackle it and why it is one of the EU’s big sustainability priorities at the moment

💡What are the top level insights to you understand the policy landscape and how these regulations impact business

💡Learn about how the result of the upcoming EU and UK elections might impact policy sustainability commitments.

The floor will be open for questions, giving participants the chance to ask questions with our speakers. Questions submitted during registrations will be prioritised. The session will be recorded and shared with all attendees.

Whitehouse Communications is an independent issues-led communications agency specialising in public affairs, policy analysis, media relations, crisis communications, stakeholder engagement and events management.

Andrea Gutierrez-Solana, Associate Director, Whitehouse Communications

Andrea leads Whitehouse's food and sustainability practice. She advises clients – including brands, manufacturers and trade associations – on the EU and UK policies and regulation that impact them, while helping them navigate and inform potential challenges and make use of opportunities. Her previous experience includes working for a law firmed specialised in competition, trade and agri-food regulatory matters, and for the European Commission Directorate General for Trade, where she dealt with food safety and market access files.

Lavinia Troiani, Consultant, Whitehouse Communications

Lavinia is a Consultant in Whitehouse Communications’ EU public affairs team, where she supports clients in the Food & Nutrition and Tech sectors, amongst others. While at Whitehouse and in prior employment, she has had the opportunity to focus on UK policy issues, providing her with an all-around expertise in both EU and UK policy and regulatory work. Within her work, she has been supporting clients in understanding EU and UK’s sustainability policy.

This webinar is hosted by Elizabeth Corse, Climate Communicator and Founder of DisCom. DisCom is training company focused on climate education for business. We're on a mission to kickstart climate conversations in workplaces, everywhere. Our approach goes beyond typical training as we focus on in-person and interactive team-based activities. We promise - no dull reports or complicated jargon – just a space to talk and learn about climate change and how to build resilience to its impact on businesses.

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