FuturePlus Event Production + Event Hosting + Superconnecting + Upskilling

FuturePlus - London-based Tech Scaleup

Across England including London, Manchester, Reading, Chichester, Fareham

Role: Retained Part-Time Stakeholder Engagement Partner (2 years/ Retained Contract)

As FuturePlus's personal concierge for stakeholder engagement, I was retained to build out a consistent, in-person, events programme that put the business in front of new prospects and partners as well as deepen relationships with their existing client base.

Context

FuturePlus combines a platform with consultancy support for a very low monthly fee, making sustainability affordable, accessible and achievable for any size of business. Think parkrun for sustainability on subscription. It's an alternative to B Corp certification and a far more accessible one. Their biggest challenge was reaching businesses who didn't know they needed them: companies of any size or sector that valued doing business responsibly but didn't feel confident enough to start.

The Challenge:

FuturePlus has a strong platform and a dedicated team of consultants and sustainability experts, but it was still in the founder-led sales stage of its scaleup journey, competing in a sector crowded with louder, better-funded voices. CEO Alex Smith decided on an event-led approach to sales outreach. That meant getting into rooms full of the right prospects, finding partners who would open those rooms, and building a founder profile that made FuturePlus a name people already recognised by the time the sales conversation happened.

The Work:

Event Production

End to end across the programme: format design, partner negotiation, venue, speakers, run of show and follow-up. Each event carried its own campaign concept and comms package, from naming and landing page through to listings, newsletter, social and the written report shared with attendees afterwards. Stay in the Loop for the waste workshop, CFOs Saving the World for the hospitality event at The Broadcaster, A Wasted Opportunity for the Chichester waste conference.

Event Hosting & Moderating

Invite-only roundtables and breakfasts, half-day conferences, and the monthly online Platform Tour and IMPACT CERTIFIED Members Connect series. Much of that job is making the client the authority in the room without them having to claim it: setting Alex up, handing her the questions worth answering, and letting the room reach its own conclusion.

Superconnecting

Partner first, every time. I mapped who already convened the businesses FuturePlus wanted to reach, then built events with them rather than for them. Hampshire Chamber of Commerce, Chichester District Council, Sustainable Ventures, Workspace, AutoGen AI and William Stanley each brought their own audience, which put FuturePlus in front of rooms it had no route into alone. Chichester came back for a second Accelerator and Hampshire went from a launch event to an ongoing network.

Upskilling

A LinkedIn activation session with the FuturePlus team, giving them the confidence and content structure to post as themselves rather than waiting on the company channel. For a small team competing against bigger budgets, the staff network is the reach.

“Elizabeth supported us at FuturePlus throughout 2025 and 2026, helping us create a brilliant series of events, strengthen our network and, importantly, connect us with some fantastic people. She is one of those rare people who can be completely on top of every detail while still seeing the bigger picture. A natural social butterfly and connector, she spots opportunities and relationships others might miss, both in and out of the room. She is warm, energetic, incredibly capable and an absolute charm to work with. More than that, she's simply a joy to know.”

Alex Smith, Founder & CEO, FuturePlus